How we got here
Bill Moore spent 15+ years leading software engineering across logistics, fintech, and SaaS, watching companies overpay for bloated agencies and offshore teams that shipped slow, broke things in production, and disappeared after handoff.
Amber Dent ran the business side of the same world: partnerships, client relationships, and the persistent gap between what gets sold and what actually gets delivered.
Together, they built the firm they kept looking for but couldn’t find. Then AI changed what was possible, and they leaned in hard.
10+
Years shipping enterprise software
100%
Senior-only team, no junior delegation
3PL
WMS, logistics, fintech domain depth
SLC
Utah-based, US team, zero offshore
The evolution
We walk clients through all three. Wherever you are right now, that’s where we start.
How we operate
Every technical lead on your project has shipped real production systems. No bait-and-switch, no juniors in disguise.
WMS integrations, EDI pipelines, bank-facing fintech. We speak your industry before the kickoff call, it’s not a marketing angle.
We’d rather tell you a project isn’t right for us than take the engagement and deliver something that doesn’t hold up.
No offshore handoffs. No 12-hour timezone gaps. No wondering who’s actually writing your code.
The people
Senior engineers operating without management overhead or offshore delegation.
The question we ask before every architecture decision
Work with us
We keep a small client roster on purpose. Tell us where you are in the journey and we’ll give you a straight answer and a realistic path forward. No pitch deck required.
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